The business
What does it sell, who pays, and why would they keep paying in ten years?
RaSa Capital is where I research Indian businesses every day, write about how money really moves, and build simple tools that help families make better financial decisions.
To help more Indian families understand their money, and to build, one honest page at a time, an investment firm they can trust.
Every company I study is logged in the journal, with the date and what I learned.
Plain-language writing, video and tools for people who were never taught finance.
Decisions measured in years and reviewed on a schedule, not in daily price moves.
One company, every day. What the business does, what caught my attention, and where it sits in my process. These are notes from a learner, written in public. They are not buy or sell calls.
Sample entries. The live journal starts soon.
I grew up around a family petrol pump in Patna, watching cash come in one litre at a time. That taught me something most market commentary skips: real businesses compound slowly, and the people who win are the ones who stay in their seat.
Move the sliders. The money you put in grows in a straight line. What it becomes curves upward, and the curve only gets steep in the later years.
Every company in the journal goes through the same four questions, in this order. If it fails one, I stop there and mark it dropped.
What does it sell, who pays, and why would they keep paying in ten years?
Revenue, margins, debt and cash flow over many years, read straight from the annual reports.
What the market already expects, and whether the business can beat that expectation.
A written thesis, a date to review it, and the discipline to leave it alone in between.
“Anyone can look smart in a rising market. I want to be judged over ten years, on work you can read, check and disagree with.”
Most people see one number on the pump display. Behind it sit four layers, and each one moves for a different reason. This is the subject I know from the forecourt, and the base of my research on how fuel prices feed into India's inflation.
Crude oil, refining and freight. Moves with global oil and the rupee.
A fixed amount per litre, set by the Centre and the same across India.
What the pump owner earns per litre. Small, and it has to cover everything.
Set by each state, often as a percentage. The reason prices differ city to city.
Before managing anyone's money, I want to earn trust in public: by showing my research, explaining my thinking and building things people actually use.
Plain-language essays on Indian money. Issue #1 asks why Indian families still trust the post office more than the market.
Hinglish explainers on trading and markets, with motion graphics, for people who were never taught finance at school.
A financial calculator app for India and Excel research templates, starting with the stock diary I use myself.
I am a commerce student from Patna, now in Gurugram, studying accountancy, economics and entrepreneurship. My long-term goal is to build a SEBI-registered investment firm. RaSa Capital is where that starts: in the open, one piece of research at a time.
Not yet. RaSa Capital does not manage money, take deposits or offer any investment product. It is a research and education brand today. A registered fund is the long-term goal, and it will only happen with full SEBI registration.
No. The journal records which companies I am studying and what I learned. It never says buy, sell or hold, and it never gives price targets. Do your own research or speak to a SEBI-registered adviser.
Most days. Each entry is one company and a short note on what I studied.
For collaborations, newsletter questions or to talk about a business you find interesting.
Each week: the company I studied, what surprised me, and one idea you can use with your own money. Plain language, no stock tips.
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